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What to automate first in fulfillment

Not every fulfillment task is worth automating. Here's how to prioritize the ones that actually save time.

Start with the repetitive stuff

Label generation, carrier selection, and order routing are high-volume and low-judgment—perfect candidates for automation.

Leave room for exceptions

Returns and edge cases still need a human in the loop. Automate the 80% that's predictable and keep people focused on the 20% that isn't.